前言：雅思聽力對于很多烤鴨來說都是一道難關，大家都在苦苦思索，怎樣的雅思聽力。今天，雅思中國網老師給大家整理了TED演講，附演講稿與視頻，希望可以幫助到正在備考的考生。TED是美國的一家私有非盈利機構，該機構以它組織的TED大會著稱，這個會議的宗旨是“用思想的力量來改變世界”。大家在鍛煉雅思聽力的時候，也可以學習一下里面的主角們的思維模式，論述方法，希望還能對大家的雅思寫作有所啟迪。

In a funny, rapid-fire 4 minutes, Alexis Ohanian of Reddit tells the real-life fable of one humpbackwhale's rise to Web stardom. The lesson of Mister Splashy Pants is a shoo-in classic for meme-makers and marketers in the Facebook age.

這段有趣的4分鐘演講，來自 Reddit 網站創始人 Alexis Ohanian。他講了一個座頭鯨在網上一夜成名的真實故事。“濺水先生”的故事是臉書時代米姆(小編注：根據《牛津英語詞典》，meme被定義為：“文化的基本單位，通過非遺傳的方式，特別是模仿而得到傳遞。”)制造者和傳播者共同創造的經典案例。

演講的開頭，Alexis Ohanian 介紹了“濺水先生”的故事。“綠色和平”環保組織為了阻止日本的捕鯨行為，在一只鯨魚體內植入新片，并發起一個為這只座頭鯨起名的活動。“綠色和平”組織希望起低調奢華有內涵的名字，但經過 Reddit 的宣傳和推動，票數最多的卻是非常不高大上的“濺水先生”這個名字。經過幾番折騰，“綠色和平”接受了這個名字，并且這一行動成功阻止了日本捕鯨活動。

演講內容節選(Alex Ohanian 從社交網絡的角度分析這個事件)

And actually, Redditors in the Internet community were happy to participate, but they weren't whale lovers. A few of them certainly were. But we're talking about a lot of people who were just really interested and really caught up in this great meme, and in fact someone from Greenpeace came back on the site and thanked Reddit for its participation. But this wasn't really out of altruism. This was just out of Interest in doing something cool.

事實上，Reddit 的社區用戶們很高興參與其中，但他們并非是鯨魚愛好者。當然，他們中的一小部分或許是。我們看到的是一群人積極地去參與到這個米姆(社會活動)中，實際上“綠色和平”中的人登陸 Reddit.com，感謝大家的參與。網友們這么做并非是完全的利他主義。他們只是覺得做這件事很酷。

And this is kind of how the Internet works. This is that great big secret. Because the Internet provides this level playing field. Your link is just as good as your link, which is just as good as my link. As long as we have a browser, anyone can get to any website no matter how big a budget you have.

這就是互聯網的運作方式。這就是我說的秘密。因為互聯網提供的是一個機會均等平臺。你分享的鏈接跟他分享的鏈接一樣有趣，我分享的鏈接也不賴。只要我們有一個瀏覽器，不論你的財富幾何，你都可以去到想瀏覽的頁面。

The other important thing is that it costs nothing to get that content online now. There are so many great publishing tools that are available, it only takes a few minutes of your time now to actually produce something. And the cost of iteration is so cheap that you might as well give it a go.

另外，從互聯網獲取內容不需要任何成本。如今，互聯網有各種各樣的發布工具，你只需要幾分鐘就可以成為內容的提供者。這種行為的成本非常低，你也可以試試。

And if you do, be genuine about it. Be honest. Be up front. And one of the great lessons that Greenpeace actually learned was that it's okay to lose control. The final message that I want to share with all of you -- that you can do well online. If you want to succeed you've got to be okay to just lose control. Thank you.

如果你真的決定試試，那么請真摯、誠實、坦率地去做。“綠色和平”在這個故事中獲得的教訓是，有時候失控并不一定是壞事。最后我想告訴你們的是——你可以在網絡上做得很好。如果你想在網絡上成功，你得經得起一點失控。謝謝。