文章標題

珍稀植物

文章大意

英國有一種草，叫做British Interrupted Brome。原來已經EXTINCT了，但是現在被救活了

參考資料：

Interrupted brome is a species of arable and waste ground,especially as a weed in sainfoin, rye-grass and clover fields. This species was first discovered in 1849 and further finds soon followed, so that by 1920 the grass had been recorded from sites scattered throughout the southern third of England. The rapid spread of the plant was characteristic of an introduced species, but it is now known that this is not the case. Although interrupted brome is very different from others of its genus, it almost certainly arose in the 19th century as a new species through a major and sudden genetic change.

As a native species, interrupted brome is endemic to England and formerly occurred in south-central and south-east England from east Kent and north Somerset to south Lincolnshire. However, it is believed to be extinct in the wild, having last been seen in Cambridgeshire in 1972. Its decline was probably due to the use of improved seed-cleaning methods. It now grows only in cultivation in the UK, but it was introduced to The Netherlands and is apparently now well-established there.

更多關于這種植物的資料：

http://www.ukbap.org.uk/UKPlans.aspx?ID=162

題目類型

T/F/NG

M（人物+理論）

參考答案

T/F/NG：

l         名字的由來FALSE；

l         教授是某個大學的NOTGIVEN；

l         與soil plant一起長就會grow poorly FALSE；

l         最后一個only什么的FALSE；

文章標題

金星凌日

文章大意

講關于衛星的，文章里面有說到哈雷彗星，科學家一步步學會利用金星凌日現象來測量地球和太陽的距離,以及地球與其他行星的距離. 先說許多人觀測到這一現象,然后有個叫HACKLE的人觀測了水星，發現地球不同位置看行星不一樣,有個parallel angle,這能夠幫助測量行星與地球的距離.后來又說到以前人們碰上的物理學上的困難,無法知道行星怎樣運行.然后有個可憐的家伙追星沒追到,后來科學技術發展了終于可以測量了.未來前景怎樣光明等.

題目類型

T/F/NG

M(人名配觀點)

參考答案

T/F/NG：可憐的人是第二個：NOTGIVEN

配對：有future的對應最后一段；applies對應第三段；可憐的家伙對應接下去一段；得到準確距離的對應有數字那段

文章標題

營銷策略

文章大意

關于商業營銷策略的,講的廣告對購物的影響，涉及怎么做廣告，售貨員怎么與顧客溝通，怎么能讓顧客感到舒服等等，超市慣用的手段包括

廣告將名人的形象與商品結合起來，使顧客在購買的同時得到自我滿足（想象自己擁有和明星一樣的商品，進而獲得同樣的生活方式）

Loyalty card 忠誠卡，類似于會員卡

Loyalty scheme 忠誠顧客獎勵計劃

題目類型

T/F/NG

M（段）

選擇（3題）

填空（5道）

參考答案

選擇題：

Shopping basket/ shopping cart能夠讓顧客多留一會

advertisement應該讓顧客feel good about themselves(文章里有ego gratification自我滿足,也提到celebrity但好像是說把商品與名人聯系起來),

后一題是說好的推銷員要讓人覺得這個商品你不得不買.

MATCHING：

l         effect on different methods of sale應該在最長的一段吧,只有這段講了商店的許多做法.

l         推銷員imitate應該在倒數第二段里面提到mirror the body..,

l         最后一段講 closing to deal'應該也是題目里面的一個(忘了).

l         最忘不了的是mention of laughter,找了五分鐘才找到最后第三段最后有tease out the conditions。

填空：shopping basket; loyalty card（單數，后面跟的是is）；group；serious