The ultimate goal of marketing to satisfying customer’s wants and needs is based on the management process of proactive identification, active anticipation and innovative creation. The decision of choosing pursuing a master degree in marketing is inspired by its diversity and challenging characteristic of marketing communications. I am highly motivated and enthusiastic and have a keen desire to further develop advanced knowledge and understanding of the theory and practice of integrated marketing communications. The reason for choosing this course is because of the combinationbetween the theoretical and practical perceptions of its discipline. It would develop mycritical awareness of contemporary strategic marketing issues, the role of communications in marketing, and a critical approach to the principles and practice involved in planning, creating, managing and evaluating communication campaigns which incorporate both traditional and new media.

My interest in marketing was fueled by a previous passion to study media management. As an undergraduate majoring in Media Management, I have taken thecourse related to marketing for understanding of both principles and practical skills associated with media business and the role it plays in the future of organizations and business. On successful completion this module with several first class piece of works, I am able to identify the key principles of media marketing, use research effectively to support a marketing strategy, create an effective marketing plan and establish and review methods of meeting marketing objectives. I have a strong sense of commitment and have applied myself thoroughly and consistently to my academic career which helped me to won the scholarship and have distinguished me as an outstanding student in my class.

However, at the same time, I recognized that what I have learned as an undergraduate is far from enough. Therefore, it is my desire to pursue a master degree incommunication marketing in your university. Your theoretical and practical module would bring me a unique educational experience in modern marketing in the context of a global market environment.

My experience of three months internship in Shanghai media group provoked me a strong desire and makes me determine to pursue a master degree in marketing and start my career in the media sphere in the future. With actively participating in the production of three Talks shows, I learnt the value of working as a member of the team in a high pace and stressful environment; I honed my skills of effective communication and persuasion, and reinforced my consciousness of co-operation and efficient time management. Successfully find many audiences for every time programerecoding in a short time would demonstrate my effective persuading and negotiation skills and high efficiency working manner. My efforts on the programming and publicity of the programmes has increased my capacity of critical thinking, creative writing, initiative participating. My professional and mature capability of managing to dealing with the emergency situation on the spot and the confident presentation of the program script to the guests who are the top managers of different companies has highly impressed the production team. High praise received at the end of the internship from my employer and my production team with my infectious personality, strong capacity of interpersonal skills and well consciousness of team work.

My student work experience on course representative could indicate that I am a reliable and obliging person with high responsibility and the capability of efficient communication. It gives me the opportunity to be the voice of the students, I have to listen and make sure the messages and issues from students come across and get heard. It allows me to not only become a problem solver, but also to develop myleadership and team work skills. 2 years of studying abroad has made I see myself as being competent and versatile with the ability to deal with pressure and organize my time well and be flexible and adaptable in order to meet changing conditions or situations.

I maintain a balanced attitude to work and home life. In my spare time I like reading, traveling and singing. Music is an important part of my life. During my 11 years of playing the trombone, I used to be regretted, frustrated, helpless and self-doubt. But, ultimately, I played a leader trombone in an orchestra and performed at many large concert halls in Shanghai, and become a member of the Shanghai Trombone Association with the highest grade certificate. Plying the trombone not only cultivate my sensitive perception of beauty and aesthetic ability, train my ingenious thinking, foster a strong sense of team spirit, but also it has taught me one thing that perseverance and diligence will do wonders.

I have a very strong drive and motivation to continually develop my professional skills, I hope to become an expert in marketing, and make some contribution on this field. I believe that I could benefit from the study of your world-leading academics and professionals and be equipped for a successful career in international marketing of the future.